Lenovo Philippines has launched ‘AI Ready. Future Ready with Lenovo Yoga’. This campaign is aimed at promoting their new Yoga Copilot+ PCs and their AI-driven features to consumers in the Philippines.
The campaign aims to reach creators, students, young professionals, and Gen Z users through online and on-ground activities in Metro Manila. One of the key parts of the initiative is an interactive online quiz using visual, situational, and activity-based prompts.
This is applied with technologies like voice recognition and eye tracking to assess a user’s familiarity with AI tools. Participants receive personalized ‘AI Era’ results that they can share on social media.
An ‘AI-Ready Zone’ has been set up inside the Lenovo Experience Store at SM Megamall. Here, visitors can try Lenovo Yoga devices and complete the full AI-dentity quiz in a dedicated area.
Additional on-ground activities include the Yoga Street Challenge at The Pop Up Katipunan. Here, students perform creator-style tasks that showcase AI features, hosted by content creator Jomari Angeles.
Winners of the street challenge receive customized Lenovo Yoga merchandise. As for other participants, discount coupons are on the table.
These are redeemable at Lenovo stores in SM Marikina and SM North EDSA. Users who complete the microsite experience and show their social media posts at the event sites are given additional gifts prepared by the local Lenovo team.
